Introducing AccessibAll – our new identity

To better reflect our global focus on improved accessibility in sports venues, we are delighted to launch our new brand and identity – AccessibAll.

Back in 2009, the Centre for Access to Football in Europe was established to advise European football’s biggest institutions on how to deliver an inclusive matchday experience for disabled spectators. CAFE has partnered with UEFA and its national associations to bring about real change, with true empowerment for disabled people and greater opportunity to not just attend live matches, but to do so in a safe, comfortable and accessible stadium.

Our works have also expanded beyond Europe, with major projects delivered successfully in South America, Asia and Oceania. Live sport is a universal language, and our experiences within Europe have helped to have an impact in different regions around the world.

As AccessibAll, we represent our broader vision - to champion accessibility in every arena, making every sporting event an inclusive experience worldwide.

This marks a new era, both for us as an organisation and for disabled sports fans around the world. AccessibAll will continue to build on the foundations laid by our partners, stakeholders and colleagues past and present, to utilise the unique power of live sport to change lives and create memories that will last a lifetime.

AccessibAll Chief Executive Officer, Olivier Jarosz, said, “We are thrilled to introduce you to AccessibAll. This rebrand is more than a change of name; it is a reaffirmation of our commitment to making sports accessible to all”.

“Our commitment to accessibility and inclusivity is reinforced. We are here to support and advocate for all fans, ensuring everyone has an equal opportunity to enjoy the sports they love”, added Olivier.

We also have exciting plans in place for a number of projects and initiatives, including the AccessibAll Global Summit and the #TotalAccess Week of Action. Stay tuned for more news soon.

Over the coming weeks, you will see more of our new AccessibAll identity across our channels. We encourage you to bookmark our new website address, www.accessiball.com, and to update your address books with our new contact details.

You can email us with any questions or enquiries at [email protected], and follow us on Facebook, X, LinkedIn and Instagram.

Published 25/5/2024

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